Green to get the Big 3 in the Black
Offering green vehicles with better gas mileage isn’t enough, as pointed out in an article by Jim Tankersley, Tribune Newspapers. What’s the answer for hybrids…wait around for higher gas prices to push consumers?
As the article mentions, “’You will not get people to buy more fuel-efficient cars unless gas prices go up,’ said Howard Wial, a fellow at the Brookings Institution in Washington who studies the auto industry.” In order for the Big 3 to capitalize with hybrids, they must expand the market with innovate design and pricing that appeals to the average consumer. This may seem impossible, as American car manufacturers look to lower manufacturing costs for regular car models.