http://greentree-adnews.com latest green & environmentally friendly advertising news Fri, 18 Sep 2009 14:47:23 +0000 http://backend.userland.com/rss092 en Whilst perusing GreenBiz.com, I came across a 728x90 banner ad for Michigan, Economic Development Corporation. It’s actually an expandable, rich media ad…which is alright. Now, I don’t really want to go into it too much, but the tagline below the company name is so small, nobody in the world can see ... http://greentree-adnews.com/2009/09/how%e2%80%99s-jeff-daniel%e2%80%99s-ctr-on-green-banner-ads/ So what generations know the most about environmental issues? Which are taking the most action to help the globe? Hi again all. I’m trying to get back in the swing of writing on a regular basis. Bear with me. I was in an accident and forgot how ... http://greentree-adnews.com/2009/09/oh-we-know-but-going-green/ [caption id="attachment_381" align="alignright" width="153" caption="Earthbound salad containers, yea, yea, recycled too!"][/caption] Naked®.  Yes, Naked®, the attention-grabbing word and tree-huggin' juice brand recently announced its transition to 100% consumer recycled plastic for their bottles.  ETA 2010. The reNEWabottle will be used for all Naked Juice flavors, each 32 ounces of flavor.  The transition ... http://greentree-adnews.com/2009/07/some-popular-green-brands-move-to-recycled-plastics/ When I told a long-time pal of mine about this blog, he said I should write an article about UPS.  At the time I had no idea UPS had a green initiave...which I'm sure I could have assumed, since most companies do.  But UPS is all brown and not necessarily ... http://greentree-adnews.com/2009/07/brown-green-ups-blah-blah-blah/ I ran across a pretty robust green ad network, Sustain Lane.  Some of the publishers are Backyard Nature, Green Car, Green Options, and a whole slew of others. [caption id="attachment_371" align="alignleft" width="166" caption="Sustain Lane Green Ad Network"][/caption] Ad networks typically offer a lower CPM from contacting the website directly.  It also allows ... http://greentree-adnews.com/2009/07/green-advertising-network-sustain-lane/ [caption id="attachment_365" align="alignleft" width="300" caption="Recycle"][/caption] I was reading an article today on Environmental Leader about the plastics industry increasing its recycling efforts.  It made me think about packaging for other items as well...like video cards. The other day I was in Best Buy looking for a TV tuner and I found myself ... http://greentree-adnews.com/2009/07/packaging-and-plastics-tightening-up/ [caption id="attachment_359" align="alignleft" width="226" caption="Live on the Green concert series in Nashville, TN"][/caption] Lightning 100, Nashville's Independent Radio, along with Team Green will be sponsoring the Live On the Green concert series, to begin in September.  I checked out their website, which as of today has absolutely no information...unless I sign ... http://greentree-adnews.com/2009/07/live-on-the-green-nashville-concert-series/ This is kind of crazy - but GM may be changing its logo.  It has yet to confirm this change, but it is all part of a GM rebranding session to show consumers its learner and greener. [caption id="attachment_355" align="alignright" width="285" caption="GM logo asks, am I the next to go?"][/caption] The bulk, ... http://greentree-adnews.com/2009/07/gm-to-go-green-logo-included/ [caption id="attachment_351" align="alignleft" width="150" caption="Greenpeace"][/caption] In seemingly no particular definable time interval, Greenpeace offers up a Guide to Greener Electronics, a ranking of the top electronics companies and their greenness. Actually, I’m a liar; later on it states that the guide is updated every three months.  Anyway, the ranking criteria for the ... http://greentree-adnews.com/2009/07/greenpeace-guide-to-greener-electronics/ [caption id="attachment_347" align="alignright" width="161" caption="Hagermeyer Green Book"][/caption] Hagermeyer North America introduced its 2009-2010 Green Book: Sustainable Solutions, a 210-page listing of 1500 green products, from its 60+ supplier partners. Senior Vice President of Product Strategy & Marketing, Brad Pulver, states “in our new Green Book, we showcase products and services from industry-leading ... http://greentree-adnews.com/2009/07/hagermeyer-cleans-or-muddies-the-green-eco-label-debate/