Posted by Brett | Television | Monday 29 June 2009 8:40 am
Fiat panda ad
In one of the coolest automobile commercials I’ve ever seen, Fiat removes the test dummy– inserts panda bear. Its part of the European automakers “Engineered for a lower impact on the environment” commercial line-up.
After the engineered-blah-blah message, we see, Fiat, “The lowest CO2 emission car range in Europe.” What a great concept. Hopefully PETA isn’t as crazy in Europe or there is some verifiable proof that live panda brains weren’t splattered on windshields for impactful commercials.
Fiat takes pride in its eco-friendly cars, including the Fiat 500 model, which boasts 133.7 grams of CO2 per kilometer, on average. Check out the commercial below.
Today, the Sundance Channel’s newest program, The Lazy Environmentalist, has its series premiere at 9PM EST. To accompany and compliment the theme of the series, The Rainbow Media signed Clorox’s Green Works and Brita as co-presenting sponsors.
Both sponsors are featured on the Sundance Channel website. See screenshot below.
Sundance Channel & Brita, Clorox Green Works
Expect to see some product placement in The Lazy Environmentalist as Clorox’s Green Works is the official sponsor of the premier and Brita’s FilterForGood campaign will show up in the following episode. Josh Dorfman will host the series, which is also somewhat of an integration, as he is the spokesman for the Brita campaign.
This is a tight integration of products, both promoting the green cause.
Sundance has long been known for its “independent,” often trendy and liberal thinking. In addition to the line-up of green shows, the Sundance website showcases The Green, which has green stories, news and a short film challenge.
Posted by Brett | Television | Wednesday 10 June 2009 5:45 am
This particular commercial for the 2010 Toyota Prius is driving me crazy. It runs almost every commercial break during the NBA Finals…and its got to stop! The wavy people/children are freaking me out and the music is now nails-on-a-chalkboard to my ears.
For some time now GE has been promoting and branding its company as environmentally conscious through innovation and imagination. Most of the efforts funnel people to the ecomaginaton.com – which is actually a pretty neat and comprehensive site, complete with an Advertising & Images Section.
General Electric is a multinational, behemoth of a company, with divisions in finance, aviation, aerospace, healthcare, entertainment, energy and more. In 1991, a short documentary, Deadly Deception: General Electric, Nuclear Weapons, and Our Environment, challenged the eco-conscious image of GE. About a decade and a half later, GE responded.
As a major polluter—the 4th largest corporate producer of air pollution in the US, based on year 2000 data by researchers at the Political economy Research Institute—GE got smart and launched Ecomagination to push its green initiatives and develop new technologies in solar power, hybrid locomotion, efficient lighting, water purification and more.
If you have a TV, you have probably seen the Ecomagination commercials, especially on NBC, a division of GE. Here is one of my favorites, a play on tree hugger—house hugger. Basically I’m just a fan of the tree shuffle; it reminds me of George Costanza shuffling across Jerry’s apartment. Have a look:
In addition, they have their online and print ads, which can be seen here. GE has sections dedicated to their impact on water, energy, industry, investment and climate. GE has been working vigorously to clean-up its image and this site goes a long way towards branding and promoting its green ingenuity.
Posted by Brett | Television | Monday 8 June 2009 7:12 am
Third Generation Toyota Prius
While there is buzz around plug-in cars, the Prius & GM’s Volt especially, automakers stress that it is not a hybrid replacement, but a subset of the current hybrid community. Also soon to release, the 2010, 3rd Generation Prius.
John Hanson, a Toyota spokesman, wrote, “For many consumers with short commutes of 10 miles or less … a ‘Super Prius’ will be an attractive option,” he said, adding that the company thinks there could be a viable market for plug-in hybrids. “ Toyota is skeptical that the plug-in Prius will hit 100 mpg, a figure that is often thrown around amongst optimistic tree-friendlies.
As well, Toyota doesn’t want to take the spotlight off the upcoming release its new third generation Prius, which boasts 50 mpg, advanced technology and extra power.
Check out the “Harmony” TV commercial for the 2010 Toyota Prius
Back to the toaster-oven Prius—Toyota plans on making 500 plug-ins available to commercial customers and another 150 are slated for consumers. For people with short commutes, the plug-in offers the freedom of only visiting the gas station on a monthly or bi-monthly basis – sounds nice!
