Sundance Channel, Green Promotion

Today, the Sundance Channel’s newest program, The Lazy Environmentalist, has its series premiere at 9PM EST.  To accompany and compliment the theme of the series, The Rainbow Media signed Clorox’s Green Works and Brita as co-presenting sponsors.

Both sponsors are featured on the Sundance Channel website.  See screenshot below.

Sundance Channel & Brita, Clorox Green Works

Expect to see some product placement in The Lazy Environmentalist as Clorox’s Green Works is the official sponsor of the premier and Brita’s FilterForGood campaign will show up in the following episode.  Josh Dorfman will host the series, which is also somewhat of an integration, as he is the spokesman for the Brita campaign.

This is a tight integration of products, both promoting the green cause.

Sundance has long been known for its “independent,” often trendy and liberal thinking.  In addition to the line-up of green shows, the Sundance website showcases The Green, which has green stories, news and a short film challenge.

>> The Green on the Sundance website
>> Brita FilterForGood campaign
>> Clorox Green Works