The Sony Ericsson GreenHeart™ is 50% Recycled Plastic
Sony Ericsson C901 GreenHeart™
After much hype, Sony Ericsson introduced to the world (Mother Earth) the GreenHeart™, which has a minimum of 50% recycled plastic, comes with an E-manual to reduce paper usage by 90%, and claims smaller packaging to reduce distribution emissions.
The two flagship products, the C901 GreenHeart™ and Naite, feature various applications that promote green living, including Ecomate on the Naite, which helps users make more environmentally friendly choices in their daily lives. Says Dick Komiyama, President, Sony Ericsson, “today we are announcing the next step in our sustainability strategy – the GreenHeart™ pioneer products - which launch with two innovative new phones and a commitment to roll out these innovations across the broader portfolio in 2010 and 2011, allowing us to build a more sustainable business.”