Whilst perusing GreenBiz.com, I came across a 728×90 banner ad for Michigan, Economic Development Corporation.

It’s actually an expandable, rich media ad…which is alright. Now, I don’t really want to go into it too much, but the tagline below the company name is so small, nobody in the world can see it. It talks about a battery and charging ahead…see below.

Original:

Is this Jeff Daniels on the ad?

Expanded:

Above ad expanded; video auto-plays.

Now once it’s expanded, you get the message. By why should I go over it in the first place, why bother? Maybe they are banking on the fact that it’s at the top of the page and your mouse cursor, at one point or another seemingly will past over this 65,520 square pixel plot of screen.

Here is the landing page involved. Frankly, I don’t really care about all that. What I do wonder – is why Jeff Daniels is on the ad? Does Jeff Daniels have a high click-through rate (CTR)? I mean, it’s really the only reason I clicked it. I don’t see Jeff on the expandable ad and I don’t see him on the landing page.

Jeff D., why you there?  Is it supposed to be Joe Biden?

Tony Award

The Tony Awards show their support for Earth and throw some green on it.  The promotion (good deed) peppers the Tonys with green, even if its red –which includes the 100% recycled red carpet which will be laid out in front of Radio City Music Hall.

Of the green modifications, Mayor Bloomberg said, “Broadway has landed a starring role in demonstrating to New Yorkers how sustainable practices are easy to implement and are good for the environment and the bottom line.”

Some of the changes include programs made of 30% recycled paper, distribution of reusable water bottles, celebrity transportation by hybrid vehicles, and readily available recycling bins throughout the building.

>> Tony Awards
>> Article at NY Daily News