Whilst perusing GreenBiz.com, I came across a 728×90 banner ad for Michigan, Economic Development Corporation.

It’s actually an expandable, rich media ad…which is alright. Now, I don’t really want to go into it too much, but the tagline below the company name is so small, nobody in the world can see it. It talks about a battery and charging ahead…see below.

Original:

Is this Jeff Daniels on the ad?

Expanded:

Above ad expanded; video auto-plays.

Now once it’s expanded, you get the message. By why should I go over it in the first place, why bother? Maybe they are banking on the fact that it’s at the top of the page and your mouse cursor, at one point or another seemingly will past over this 65,520 square pixel plot of screen.

Here is the landing page involved. Frankly, I don’t really care about all that. What I do wonder – is why Jeff Daniels is on the ad? Does Jeff Daniels have a high click-through rate (CTR)? I mean, it’s really the only reason I clicked it. I don’t see Jeff on the expandable ad and I don’t see him on the landing page.

Jeff D., why you there?  Is it supposed to be Joe Biden?

So what generations know the most about environmental issues? Which are taking the most action to help the globe?

Hi again all. I’m trying to get back in the swing of writing on a regular basis. Bear with me. I was in an accident and forgot how to write. (Could be true.) I’ll try not to slack again.

IBM Survey; cause for concern?

So, onto some green research. A recent study by IBM showed that the youngsters of the Y generation, 18-24 had the highest levels of awareness of green issues, but were also the biggest wasters of energy and water in the UK. Shame, shame.

One thing that really popped out at me was: 55 percent of young adults didn’t know which used more energy, a clothes dryer or an incandescent light bulb. At this point I AIMed a friend with the survey results…and added “unless the bulb ran for a year”. And he responded “and by a year you mean 10 years.”

While I don’t know the exact number of years a bulb would have to be on for it to match a clothes dryer…it’s a lot. And 55% did not know this. I’ve had burps that could power a light bulb for a week.

GreenBiz has more on the IBM study…that’s all I have to say.

Its good to be back.