Some Popular Green Brands Move to Recycled Plastics

Posted by Brett | Packaging | Thursday 16 July 2009 3:26 pm
Earthbound salad containers, yea, yea, recycled too!

Earthbound salad containers, yea, yea, recycled too!

Naked®.  Yes, Naked®, the attention-grabbing word and tree-huggin’ juice brand recently announced its transition to 100% consumer recycled plastic for their bottles.  ETA 2010.

The reNEWabottle will be used for all Naked Juice flavors, each 32 ounces of flavor.  The transition will decrease new plastic consumption by 1 million pounds per year and oil use by 8,192 barrels.  According to the press release, this is the equivalent of taking 497 cars off the road.  Neat.

Naked juices moves to recycled plastics

Naked juices moves to recycled plastics

Another company, with a less exotic, more wholesome name, Earthbound Farm will also be using 100% recycled plastics in its packaging.  With Earthbound’s recent switch to 100% plastic for its clamshell-style salad containers, the company has conserved 424,000 million BTUs of energy, a lot of water and some other stuff.

This is awesome for plastics packaging in the US.  It also gives bottling companies more incentive to invest in recycling plants.

>> Earthbound Farms
>> Naked Juice

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