GM To Go Green, Logo Included?

Posted by Brett | Branding | Thursday 9 July 2009 5:37 am

This is kind of crazy - but GM may be changing its logo.  It has yet to confirm this change, but it is all part of a GM rebranding session to show consumers its learner and greener.

GM logo asks, am I the next to go?

GM logo asks, am I the next to go?

The bulk, molasses-filled, 10-ton sloth wants people to know that GM is a quick decision maker, changing to not only our needs, but the needs of the environment.  Ed Welburn, GM’s VP of design will be in charge of studyign name and logo changes.  This, to me, seems more difficult than one might originally think.  Just look at the NBA’s Washington Wizards or Charlotte Bobcats.  Heck, even throw in my Orlando Magic.  Each, I’m sure, spent countless hours and money coming up with a brandable logo and color scheme–all to come up with eh?  Even the Jacksonville Jaguars of the NFL ended up with a less-than desirable logo, which I wouldn’t dream of sporting on a ball cap.

The change comes with some slimming of the company, as GM looks to cut 35% of its execs, from 1,300 suits to 850 by the end of the year.  GM also plans to flatten the organization, providing better and direct communication between top and bottom (I assume).

Like a phoenix (that was given 100 bizillion dollars and 1,000 chances to get it right), GM plans to emerge victorious from the ashes.

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